Business experiences
| 1976 | MBA at University of Mannheim |
| 1976/77 | VWD, Frankfurt (press agency) |
| 1977/86 | Henkell & Soehnlein, Wiesbaden – various positions |
| 1987/91 | Henkell & Soehnlein, Inc., New York – President |
| 1991/93 | Clausthaler USA, New York - President |
| 1991/93 | DAB USA, Inc., Philadelphia – Board of Directors |
| 1994/95 | Selters Mineralwasser GmbH, Loehnberg/Germany – Managing Director |
| 1995/2003 | Reidemeister & Ulrichs, Bremen – Managing Director |
| 2000 | Ironstone Vineyards, Lodi/California – Advisory Board |
| 2004 onwards | ULLRICHWINE - Owner |
Reference List ULLRICHWINE
| Millaman, Chile | (2004-2008, sales concept and organisation Germany) |
| Boizel, France | (2004-2005, sales concept and organisation Germany) |
| Vignamaggio, Italy | (2004-2015, sales concept and organisation Germany) |
| Ironstone Vineyards, USA | (2004-2007, sales concept and organisation Germany) |
| Vinne Sklepy, CR | (2004-2006, purchase speciality wines) |
| Sakartvelos Marani, Georgia | (2004-2006, winery rebuilding project and international marketing) |
| LFE, Germany | (2004-ongoing, general consulting) |
| Jacquart, Germany | (2004-2010, general consulting) |
| Frescobaldi, Italy | (2004, sales organisation analysis and concept for Germany) |
| (2010-2011, reorganisation distribution system Germany) | |
| Meffre, France | (2004, 2013-ongoing, sales organization Germany) |
| Napoleon Mandarin, Belgium | (2004, marketing concept Germany) |
| PWS, Italy | (2004-2015, various sales activities Germany) |
| Fundus-Group, Germany | (2005, merger & acquisition concept for Germany) |
| Mayfair, UK | (2005, market research project for Germany and Switzerland) |
| Kleine Parys, South Africa | (2005-2019, sales concept and organisation Germany) |
| Falchini, Italy | (2006-2012, sales organisation Germany) |
| Masi, Italy | (2007-2012, market research and sales organisation concept for Germany, operational management Germany from 2008-2012) |
| Paolo & Noemia, Italy | (2008-2010, sales concept and organisation Germany) |
| Aleva, Italy | (2008-2009, sales concept and organisation Germany) |
| Staete Landt, New Zealand | (2008-ongoing, sales concept and organisation Germany) |
| Ventisquero, Chile | (2008-2015, sales concept and organisation Germany) |
| Pacific Wine, Germany | (2008-2019, general consulting) |
| Mazzei, Italy | (2008, marketing study & sales concept Germany) |
| Tbilvino, Georgia | (2010-2018, sales concept & organization Germany) |
| Marani, Georgia | (2010-2018, sales concept & organization Germany) |
| Aurora, Brazil | (2010-2013, sales concept & organisation Germany) |
| Phyterra, Canada | (2011-2012, general consulting) |
| Rutherford Wine, USA | (2012-2013, sales concept & organization Germany) |
| Poggiotondo, Italy | (2012-2014, sales concept & organization Germany) |
| Castelnau, France | (2013-ongoing, Airlines Germany) |
| Filus, Argentina | (2014-2015, sales concept & organization Germany) |
| De Luca, Italy | (2015-ongoing, sales concept & organization Germany) |
| Heiffer, USA | (2016-2019, concept & positioning Germany, organization & website) |
| Torraccia, Italy | (2017, sales concept & organization Germany) |
| M. Brugnon, France | (2019, sales concept & organization Germany) |
| Smart Associates, South Africa | (2020-ongoing, sales concept & organization Germany) |
Partner Companies
| Matura, Italy | (2004-ongoing, various projects) |
| Jenkins Consulting, UK | (2004-ongoing, various projects) |
| Jonathan Pey, USA | (2009-ongoing, various projects) |
| CTC Company GmbH, GER | (2004-ongoing, various projects in Georgia, Russia, Ukrainia) |