International tailor-made portfolio for the German wine market
The German wine market belongs to the biggest around the globe. However, in spite of the enormous importance of German wine almost 50% of the wine consumption in Germany are imported products. This gives evidence of the traditional internationality and the open-mindedness of the German wine drinker.
The biggest segments (countries of origin) in Germany are:
| Market share (volume) 2014 | Market share (volume) 2013 | |
|---|---|---|
| Germany | 45% | 46% |
| Italy | 14% | 16% |
| France | 15% | 14% |
| Spain | 8% | 11% |
| USA | 1% | 2% |
| Australia | 3% | |
| South Africa | 2% | 3% |
| Chile | 1% | 2% |
Overall Germany is a growing market and not only the big brands are responsible for this growth. In the specialized trade it is very important to gain an originality. This can be reached by special service offers, but also a portfolio which is not always in the focus of price comparability is a success factor. This is where ULLRICHWINE helps you put together specific portfolios for the needs of specific customers. ULLRICHWINE also provides all the communication and handling with the different wineries, therefore no hidden logistics or other additional costs.
